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Don’t even think of leaving before watching the video below and reading every word on this page (because I’m going to tell you what nobody else is telling you).
Leon Lategan

From the desk of Leon Lategan – Founder & CEO of The School of Entrepreneurship
Re: [URGENT!] Making the most important decision of your young life the best decision you’ll ever make

Dear Matric (and parents too),

Congratulations on your looming departure from school.

You’ve reached an important milestone.

Welcome to adulthood.

You finally have your independence.

I bet you have big dreams for your future!

And you must be nervously excited about finally leaving home, getting a degree and making your own money.

But, in case no one has told you…

You're facing the biggest challenge of your young life!

Based on the latest data, here are some sobering facts to consider, a reality check if you will.

Did you know...

With these troubling truths in mind, here’s the dilemma you’re facing:

Finding a job is impossibly hard when you are young, unskilled and inexperienced—even with a degree

Here’s why:

All of this means, you’ve got your work cut out for you. 

And the situation is set to become even more desperate for job seekers because South Africa’s economy shrunk by 51% in the second quarter of 2020.

The Wall Street Journal called it the “worst quarterly decline in at least a century and one of the steepest contractions recorded by any major economy during the coronavirus pandemic.”[8]

In our crippled economy, earning a paycheck so you can afford to move out into a place of your own, buy a car, travel the world and enjoy life doesn’t come easy.

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Standing on your own two feet as an adult is much harder than you could ever have anticipated

The situation sucks.

And you aren’t alone because many young adults are feeling hopeless and worry about their work prospects and financial future.

Perhaps you’re thinking to yourself that life is unfair, and it can be.

But you can’t throw in the towel.

You don’t want to be known among your school friends as the “broke one who isn’t making it after school” while they are living the good life, do you?

What now?

What do you do?

In today’s workplace, strong academic skills are less relevant than ever. To reach the top you require curiosity, imagination, resilience, critical thinking and ENTREPRENEURSHIP.

Learn to create your own opportunities as an entrepreneur!

What is an entrepreneur? “A person who sets up a business in response to an identified problem or opportunity, taking on financial risks in the hope of profit.”

Becoming an entrepreneur is a better option than studying to become an employee, here’s why.

As an entrepreneur, you have unique career benefits such as:

It’s a fact that entrepreneurship offers you perks you don’t get with any job.

As an employee, you are working for a boss who tells you what to do, when to do it and how to do it.

That’s the nature of having a job. You trade your time (your most precious resource) for a paycheck.

Nevertheless, entrepreneurship isn’t child’s play.

It’s hard work.

And being an entrepreneur is risky if you don’t know how to start a business the right way and run it profitably.

The reason so many people fail as business owners is that our schooling system trains us to become employees

The world of an employee is very different from the world of an entrepreneur.

Entrepreneurs play by a different set of rules.

While the mindset of an entrepreneur differs drastically from the mindset of an employee.

Entrepreneurs lead. Employees follow.

However, entrepreneurship is a skill-set you can learn.

Just like you can’t be a competent engineer without the relevant degree, without training you probably won’t succeed as a business owner.

At least, not on your first try.

Fortunately, there's now a solution to the problems you're facing!

Let me introduce you to the School of Entrepreneurship, a brand new virtual training and coaching programme where you acquire the mindset and skills you need to become a confident and capable entrepreneur.

Anyone can become an entrepreneur and experience the benefits of entrepreneurship as listed earlier.

But, you should learn the fundamentals of running a business before you invest any time and money in starting up a company.

Moreover, you should learn entrepreneurship from someone qualified to teach you about entrepreneurship… someone who has already done what you want to do… someone who can point out the pitfalls and show you how a business makes money long-term.

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You want to learn entrepreneurship from an accomplished entrepreneur, not a classroom professor

As the School of Entrepreneurship’s Founder, CEO and Head Coach, my name is Leon Lategan and I have been helping businesses succeed for over 20 years, from large corporations to the entrepreneur on the corner of the street.

I have experience working with the likes of some of South Africa’s biggest brands: Vodacom, Nedbank, Renault, Jeep, Pam Golding and many others.

Plus, 12 000+ international entrepreneurs, small and medium-sized businesses.

Internationally, I have worked with multi-million dollar entrepreneurs around the world in countries such as Qatar, Bahrain, Egypt, Botswana, Tanzania, Mauritius and Rwanda among others.

However, my story is one of failure and rather unique. I went to university in 1986.

I studied for a Bachelor of Business Science degree in Marketing.

I failed in my third year and was not allowed to continue.

As a university dropout, today I am South Africa’s No.1 Conversion Optimisation Specialist.

I help companies grow their businesses through REAL marketing, sales, customer experience and communication.

And I have subsequently been a leader in my field for the past 8 years.

Ironically, I was invited by The IMM Graduate School (Institute of Marketing Management) to be the keynote speaker at their graduation ceremony of more than 200 marketing students. 😊

My journey proves that you don’t necessarily need a qualification to succeed in life or as an entrepreneur.

As an accomplished entrepreneur, my advice to South Africa's youth is simple: Even if you are able to, do not go to university or college... just yet

If you’re having difficulty choosing a field of study, don’t worry about it.

That’s okay.

It’s normal.

It’s expected.


Because you have no working experience.

How are you supposed to make such an important decision at this point in your life?

You’re not alone in your uncertainty.

Start asking the adults around you and you will quickly discover many of them weren’t sure about what they wanted to study either.

But many of them were forced into a decision.

And a great deal of them, knowing what they know today, if they could choose again they would choose a different career.

Not everyone, but many adults feel that way.

Don’t rush into a field of study blindly.

Instead, first, do something to expand your perspective.

Why not take a 'Gap Year With Purpose'?

And get clarity by enrolling in an entrepreneurship programme next year.

Learn about all the different areas of business.

Get some experience under your belt.

Thereafter, if you still want to study at university or college, go because YOU REALLY WANT TO GO.

And go as a far wiser and informed student.

At least you’ll have a better understanding of the business world and be able to make an informed decision when you choose your area of study.

On the flip side, you might discover you want to be an entrepreneur rather than work for someone else.

If that happens, at least you didn’t waste time and money following a path you were forced into without all the facts at hand.

The School of Entrepreneurship is offering you a 'Gap Year With Purpose'

We believe every young adult should have some degree of business skills before embarking on tertiary education so they can consider starting a business in their line of study, and create jobs for others in the process.

Our Entrepreneurship Mastery Programme sets you up with the necessary knowledge, tools and skills to start and run a business.

After completing your five months of theory on entrepreneurship, you have three months of practical application.

During this time you will work towards the launch of a business should you wish to pursue entrepreneurship and start making an income.

The programme is delivered in ‘layman’ language for anyone to understand.

We don’t overcomplicate things with confusing academic jargon.

Furthermore, while you work on your business model during the programme, you acquire practical, “hands-on” (not theoretical or “textbook”) experience.

This increases the likelihood of your first venture succeeding because you will be better prepared for the competitive nature of the business world.

Students who fully commit will get results because of our Concept-to-Company Creator Formula

The formula is based on proven principles in starting a business from scratch.

This is the same formula I have used to launch various profitable companies in the last eight years.

Companies such as Purple Cow Digital Marketing Agency (sold to Yellow Pages in 2012) and The Lions Den.

At the end of the Entrepreneurship Mastery Programme, you will walk away with a feasible business model in hand.

And have the opportunity to get funding and support if your business idea is investable.

This can put you on the front foot as your step from the classroom into the competitive world of business.


See what some of the entrepreneurs I've coached have to say


Pierre van den Berg


“Leon is an awesome presenter and motivator, and he is creating amazing opportunities for all entrepreneurs / or people aspiring to become entrepreneurs.”


Herma Koch

His knowledge and what he imparts with us is MBA quality and I have learned so much in these last few weeks. What a valuable experience this has been.”

Rene Vosloo

“Leon has remarkable capabilities to manage a large group of people in a webinar and make you feel you are the only one in the room. Commit, attend and do!”

Scott Pitso


“His master class on how to properly market or promote your business cannot be found in text books or college/university lecture rooms. They are on based on practical real tested events.”


António Roque


“Leon is an absolute master in everything he teaches, His knowledge and commitment is outstanding and second to none. If you are a serious entrepreneur this is for you. Highly recommended.”


Tersia Van Der Schyff

“Leon’s structured manner of teaching makes it easy to follow instructions and increase your own knowledge to apply in your business. He shows his own vulnerability but yet he is a strong leader, who manage a big group of students with ease.”

Isaac Mensah


“Leon’s marketing training is almost like the 2 years MBA Marketing programmes we undertake in Universities. This is more practical, even more than the University.”


Tshepho Mothlasedi

“As a first time entrepreuneur and a start up business, Leon has been a great, teacher, leader and mentor. I’ve learnt so much from his program and I am now confident to fold my sleeves and build my business systems.”
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Sharon Jessop

“The amount of information and support you get from Leon versus the tiny bit of money you pay is unbelievable! I reckon Leon can charge 10x the amount he is charging for this incredible information.”

Reinhardt Jobse

“What Leon offers is mind boggling and life changing. He takes you and your business places. There is heart and soul in everything he does!”

An 8-month business training and coaching programme delivered in the 19 masterclasses as outlined below

Unlike any other programme:

The programme curriculum is presented in 19 masterclasses

Start your entrepreneurial journey with self-awareness

Exclusive to the School of Entrepreneurship, you will complete the Enneagram Assessment at the start of the programme.

The Enneagram is a sense-making tool and framework that enables the development of self-awareness.

Your results will reveal your Entrepreneur Type, intrinsic motivators, strengths and weaknesses.

Armed with this newfound self-knowledge, we will customise your journey for accelerated development and success.

Enneagram wheel

Everything you get with the Entrepreneurship Mastery Programme

Your complimentary bonuses:

*Membership activates after the programme ends to provide ongoing support.

Your classes or lectures:

Note that attendance and assignment submission logs are kept to ensure students are attending lectures and completing assignments.


Students will get two complimentary memberships worth R6,980 after they complete the Entrepreneurship Mastery Programme, to give them the best possible chance of succeeding as entrepreneurs.

Bonus 1

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The Lions Den membership priced at R2,990* annually

*The pre-COVID price was R5,940

The Lions Den is South Africa’s Premium Entrepreneur Platform for businesses already in operation which includes access to:

Bonus 2

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Rafiki Referral Network
 membership priced at R3,990 annually

Rafiki is South Africa’s first and only virtual B2B referral network that helps entrepreneurs to:

Students will complete the programme with the knowledge and skills needed to:

Our Entrepreneurship Mastery Programme is a 10th of the price of a degree, yet the value is priceless.

Fortunately, at the School of Entrepreneurship, you won’t pay approximately R50 000 per year for 3 years (just on student fees), to learn the skills you need to generate an income.

Our mission is to make this programme accessible to as many students as possible.

We want to teach you income-generating skills in less than one year—without draining your parents’ bank account.

As such, you get everything the Entrepreneurship Mastery Programme offers for just R24,900 (payment options are available).

However, you are fortunate because our launch special is running right now

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Take advantage of our launch special

Get 20% off and
Save R5,000

We are celebrating the launch of the School of Entrepreneurship by letting our first students to enrol at the most affordable price possible.

Enrol in the Entrepreneurship Mastery Programme at the discounted fee of R19,900 until 8 February 2020 at 5 PM.

The price reverts to the regular fee of R24,900 thereafter. Enrolments close on 28 February 2021.

How you enrol in the programme and what happens next:

Start the enrolment process



x 1 payment

Save R1,000 vs. payment plan



x 4 payments

Total cost comes to R25,960



x 8 payments

Total cost comes to R26,320
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Not ready yet? Have questions? Need more information?

Enrol risk-free because of our gutsy 100% Fee-Payback Guarantee


We are so confident in our Entrepreneurship Mastery Programme that we offer our students a 100% Fee-Payback Guarantee.

This is how the guarantee works:

After watching ALL the lectures and doing ALL the assignments, if you feel we didn’t show you exactly how to start and run a business, and we didn’t equip you with the knowledge and skills you need to be an entrepreneur, and you didn’t walk away with a viable business model, and you’re genuinely unsatisfied with the programme…

Then we don’t want your money!

We’ll give it all back.

No questions asked.

No hard feelings.

But, you have to do the work.

So, the 100% Fee-Payback Guarantee comes with conditions.

The programme is designed to be demanding. It is for dedicated, ambitious and self-motivated go-getters with resilience and a healthy work ethic who are motivated to create their future.

We don't tolerate slackers here!

Meaning, you have to fully commit to the programme, attend ALL the lectures and complete ALL the assignments to be eligible for the 100% Fee-Payback Guarantee.

And you will be held accountable through a lecture attendance and an assignment submission registry, which will be the primary indicator of your commitment to the programme.

Important: If you fail to engage in the programme as described here, you will forfeit your guarantee.

Are you a dedicated, ambitious and self-motivated go-getter?

Are you resilient?

Do you have a healthy work ethic?

And are you motivated to create your future?

Then you can sign up for the Entrepreneurship Mastery Programme without any risk because you are covered by our 100% Fee-Payback Guarantee!

Meet your coaches

Leon Lategan

Leon Lategan

Head Coach and
Creator of Entrepreneurs

Sharon Malherbe

Emotional Intelligence Coach

A few of the other coaches


Verity Price

Thinking Differently

Brian de Beer


Charlotte Kemp

Leadership and Team

Sajen Thathiah

Tools & Automation

Andrew Gibson

Referral Networking

Magriet Groenewald

Facebook and Instagram

Rabison Shumba


Oscar Emetuei

Customer Loyalty

Ntsiki Mkhize

Mentor & Social Entrepreneurship

Scott Cundill


Sylvia Malinowski

Branding and PR

Andre du Toit

Pitching and Speaking
Brian Drury

Brian Drury


...and many more to come

Your future as an entrepreneurial success story is just 3 steps away

Enrol in the Entrepreneurship Mastery Programme
Attend the lectures and complete the assignments online

Launch your business and start earning an income

Get 20% off

Save R5,000: Sign up for the Entrepreneurship Mastery Programme right now for only


How you enrol in the programme and what happens next:

Start the enrolment process



x 1 payment

Save R1,000 vs. payment plan



x 4 payments

Total cost comes to R25,960



x 8 payments

Total cost comes to R26,320
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Not ready yet? Have questions? Need more information?

What will your life look like after the School of Entrepreneurship?

Imagine for a moment:

It’s the day after you completed the Entrepreneurship Mastery Programme…

You don’t snooze your alarm.

You leap out of bed, energised and excited about your day because you have direction and purpose.

Your new business is already up and running.


Although it’s early days, you are in the driving seat.

You are moving towards a future in which you will enjoy financial independence, security and abundance.

You are working to make your dreams a reality!

And, if you stay the course, you will soon proudly stand “stomach in, chest out” as an accomplished entrepreneur… truly loving what you do… running a thriving business that is making a positive impact on the world through useful products or services, and job creation.

Examples of accomplished entrepreneurs who started as dropouts


Mark Zuckerberg

University Dropout


Richard Branson

High School Dropout


Steve Jobs

University Dropout


Walt Disney

High School Dropout


Simon Cowell

High School Dropout


Bill Gates

University Dropout

You can be South Africa’s next entrepreneurial success story. Enrol in the Entrepreneurship Mastery Programme and we’ll show you how!

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You can turn your back on the School of Entrepreneurship and walk away...

However, what does your future look like then?

If you don’t get a degree, you should eventually find a job somewhere.

But, you won’t get paid much.

Financially, life is bound to be a struggle.

And one day you might look back at today and think to yourself, “If only I had…”

If you do get a degree, you might find a better job and have fewer money worries.

Yet, you won’t get to taste the fruits of entrepreneurship.

You will be working for someone else, following their vision and helping them realise their dreams, whether you find it fulfilling or not.

Get answers to frequently asked questions

Don’t worry, we have you covered. Click here to see how you can get sponsorship.

Every business in the world is risky when you first start off as you are going into the unknown.

However, the chances of success are much higher when you have done the Entrepreneurship Mastery Programme.

With the necessary knowledge and tools, your risk is mitigated, and your chances are much better for success than without doing the programme.

One doesn’t necessarily need funding because there are lots of ways to market your business for free.

We will show you how to market your business without paying a cent.

Yes, we will give you a certificate of completion.

However, as an entrepreneur, the goal is for you to work for yourself and hence a qualification would be unnecessary.

For example, I (Leon Lategan) failed University. I’m a dropout without any qualifications.

The Lions Den is the company behind the School of Entrepreneurship.

And I, Leon Lategan, as the Founder and CEO of both companies, is well known in the industry.

All you need to do is Google my name or visit my websites (e.g. www.leonlategan.co.za, www.thelionsden.co.za, mmb.gives) to learn more about me.

You can also check out my credentials on LinkedIn: www.linkedin.com/in/leonlategan.

Yes, you will need internet access from home, an internet cafe or a friend’s place.
You can access the programme via either a laptop, tablet or mobile phone.
Anybody who would like to learn about Entrepreneurship can join, from school students to startups and even seasoned entrepreneurs.
We do not believe in entry requirements because who is to say you won’t become an incredibly successful entrepreneur whether you passed school or not.

We require a minimum of two hours from you every day, and for nine months from 1 March to 29 October 2020.

We understand this is a major decision for you

Leon Lategan

The time and energy you dedicate to learning and the field of study you choose will profoundly shape the opportunities you’ll have throughout your lifetime.

So tell your parents about the School of Entrepreneurship, and if you are the parent of a Grade 12, share our website with your child so you can discuss entrepreneurship as a viable career choice.

Please reach out to us if you still have questions.

My team and I are standing at the ready to help you make the right decision regarding your field of study.

Your future starts here,

Leon Lategan

The Entrepreneur Activist
Founder & CEO: The School of Entrepreneurship

P.S. It will soon cost R24,900 to enrol in the programme.

Our introductory price of R19,900 is a ‘one time only; never to be repeated’ offer, so act now!

P.P.S. Let’s be blunt:

If you pass on this offer, in a year from today, will you have a business up and running?

Probably not!

You’ll still wish and want it, but you won’t create it or make money from it.

Face it, most of what you need is knowledge, instruction and encouragement from people who know how to get where you want to go.

Enrol in the programme and open the doors to your own business next year this time!

Wouldn’t you like to be energised and excited about your future?

Join us now!

It’s 100% risk-free.

Your satisfaction is guaranteed.

Get 20% off

Save R5,000: Sign up for the Entrepreneurship Mastery Programme right now for only


How you enrol in the programme and what happens next:

Start the enrolment process



x 1 payment

Save R1,000 vs. payment plan



x 4 payments

Total cost comes to R25,960



x 8 payments

Total cost comes to R26,320
soe im p3

Not ready yet? Have questions? Need more information?

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