Leon Lategan is first and foremost a Coach & Creator of Entrepreneurs. He is an international speaker on the topic of entrepreneurship and is South Africa’s no.1 Conversion Optimisation Specialist. He is ‘The Entrepreneur Activist’.

Leon has coached, trained, and spoken to over 12 000 entrepreneurs, business owners, and corporates in South Africa and abroad in more than 20 cities, including cities in Egypt, Qatar, Jordan, Mauritius, Bahrain, Botswana, Namibia, Rwanda, and Tanzania.

As an entrepreneur himself, Leon understands that most businesses are operating at less than 50% of their potential. His primary purpose is to help business owners plug all the leaks in their sales, marketing, communication, and customer experience funnels by implementing a conversion optimisation strategy into their businesses.

To illustrate Leon’s philosophy, he helped an entrepreneur grow his one-man business from a monthly turnover of R4 000 to close to R100 000 per month (within 5 months), creating additional jobs to match this demand in the process. Moreover, with a 96.3% client success rate, results such as that are the rule, rather than the exception.

As ‘The Entrepreneur Activist’, Leon is actively advancing entrepreneurship because he recognises that entrepreneurs play a vital role in alleviating the unemployment plight of millions of South Africans.

What people are saying about Leon


Pierre van den Berg


“Leon is an awesome presenter and motivator, and he is creating amazing opportunities for all entrepreneurs / or people aspiring to become entrepreneurs.”


Herma Koch

His knowledge and what he imparts with us is MBA quality and I have learned so much in these last few weeks. What a valuable experience this has been.”

Rene Vosloo

“Leon has remarkable capabilities to manage a large group of people in a webinar and make you feel you are the only one in the room. Commit, attend and do!”

Scott Pitso


“His master class on how to properly market or promote your business cannot be found in text books or college/university lecture rooms. They are on based on practical real tested events.”


António Roque


“Leon is an absolute master in everything he teaches, His knowledge and commitment is outstanding and second to none. If you are a serious entrepreneur this is for you. Highly recommended.”


Isaac Mensah


“Leon’s marketing training is almost like the 2 years MBA Marketing programmes we undertake in Universities. This is more practical, even more than the University.”


Tshepho Mothlasedi

“As a first time entrepreuneur and a start up business, Leon has been a great, teacher, leader and mentor. I’ve learnt so much from his program and I am now confident to fold my sleeves and build my business systems.”
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Sharon Jessop

“The amount of information and support you get from Leon versus the tiny bit of money you pay is unbelievable! I reckon Leon can charge 10x the amount he is charging for this incredible information.”

Reinhardt Jobse

“What Leon offers is mind boggling and life changing. He takes you and your business places. There is heart and soul in everything he does!”
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